Operator & Builder · Bellingham, WA

Give me a hard problem.
I’ll figure it out.

I get hired to do one thing, figure it out, then start fixing everything around it. That’s taken me from supply chains to ERP migrations to shipping production software.

See the work Email me

Messy in. Simple, aligned, coherent out.

Click to reshuffle the mess.

The same pattern, five times.

Click a row

The problem

The company was growing 4× and the supply chain had to be built around it.

What I did

Took over planning and purchasing across 30+ suppliers in East Asia and India — pricing, SLAs, international logistics, custom manufacturing — and built the tools to run it.

What changed

The function scaled with the business. I learned early that I’m comfortable being handed the unknown.

$15MPURCHASED / YR
30+SUPPLIERS
GROWTH SUPPORTED

The problem

Repetitive contract admin, and plenty of data nobody could easily query.

What I did

Automated my own recurring work to buy back time, taught myself Cognos, and built the department’s first BI reporting suite.

What changed

People could answer questions from the data without rebuilding the analysis every time.

1stBI SUITE
0TIMES ASKED TO BUILD IT

The problem

Manual, reactive planning sitting on systems that didn’t talk to each other.

What I did

Automated 60%+ of planning, built the analysis that exposed the inventory problem, then owned the NetSuite implementation end to end — including ~90% of the data migration.

What changed

Inventory on hand down ~50%. The systems modernization cut annual IT spend by roughly $5M.

60%+PLANNING AUTOMATED
~50%INVENTORY CUT
$5MIT SPEND CUT

The problem

Selling custom bikes online means compatibility, sourcing, pricing, and fulfillment all working at once — with a very small team.

What I did

Owned whatever needed owning: purchasing, pricing, merchandising, fulfillment, accounting, analytics, and the site itself.

What changed

A $2M/yr operation selling highly customized builds against live supplier inventory.

Stash Cycles
$2MANNUAL GMV
$250KPEAK MONTH
45K+SKUS MANAGED
STASHCYCLES.COM

The problem

Quoting a custom bike was hours of manual checking, rebuilt from scratch if the customer actually bought.

What I did

Taught myself enough software to ship a visual configurator in four weeks, then kept going: compatibility logic, live distributor inventory, quoting, checkout, and the ops workflows behind them.

What changed

Quoting 90% faster, the category up 10×, $10K/mo of SaaS replaced — now licensing it to retailers hitting the same walls I did.

FlipChip
4 wksTO V1
90%FASTER QUOTING
10×CATEGORY GROWTH
How I work

Understand the whole problem learn what it requires own the outcome.

Off the clock

Bellingham, Washington.

I grew up in Durango and spent most of my life in Colorado before wandering around a bit. I lived in Hawaii for a while, spent a year in San Diego, and once took nine months to drive an old VW van from Denver to Alaska and back.

I eventually ended up in Bellingham, mostly because the mountain biking is hard to beat. Four years later, I’m still here and somehow bikes became my job.

When I’m not working, I’m usually riding, golfing, backpacking, messing around with the van, or finding somewhere interesting to go. Otherwise, I’m perfectly happy reading a book, playing cribbage, hanging out with my dog, or doing very little at all.

Brandon Raso

Currently
Building FlipChip
Running Stash Cycles
Probably outside

Interesting problem? I’m all ears.

Email me LinkedIn